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Our tightly knit family of members is supported by a team of experts who are dedicated to building the most successful cooperative in the flooring industry. Each and every day, we make it our job to think like you, determining how to grow and improve your business and providing you with the tools needed to gain market share and increase profitability.
John Gilbert is President of Carpet One Floor & Home, a division of CCA Global Partners. Carpet One Floor & Home is an international buying cooperative made up of over 1000 independently owned and operated floor covering and home furnishings retailers.
Gilbert comes to Carpet One Floor & Home with extensive leadership experience with well-known national brands including Dunkin’ Donuts, TJX and Romano’s Macaroni Grill. Gilbert is a marketer by trade and has led many successful campaigns that have resulted in significant growth in sales and ROI.
As president of Carpet One Floor & Home, Gilbert’s results-driven methods will help drive the cooperative forward as technology continues to evolve, and the traditional retail environment is challenged. His ability to ignite growth within an organization combined with strong core values make him an ideal fit for the cooperative. Gilbert is excited to help drive more business and profit for the independent business owners of Carpet One Floor & Home.
Gilbert holds a degree in Creative Writing from the University of Maine – Orono and an MBA from the University of Louisville.
Gilbert is based out of Carpet One Floor & Home’s Manchester, NH office.
As Chief Operating Officer of Carpet One Floor & Home, Wheeler utilizes his keen understanding of the flooring industry to implement strategies to drive growth for Carpet One Floor & Home. Wheeler previously held the role of Vice President of Merchandising for Carpet One Floor & Home.
Prior to his positions with Carpet One Floor & Home, Wheeler served as the Executive Vice President for Avalon Carpet, Tile & Flooring in Cherry Hill, NJ. While at Avalon, he was instrumental in growing the company’s product assortment and significantly increasing their sales.
Before working with Avalon Carpet, Tile & Flooring, Wheeler served as President/Vice President of the Flooring America Franchise Division. He also worked for Mohawk Industries, Inc. as a Territory Manager and at floor covering retailer Sandler & Worth, Inc.
Wheeler has also earned the designation of Certified Flooring Executive (CFE) and has been a member of the World Floor Covering Association (WFCA) since 2002.
As Senior Vice President Brand Development and Visual Merchandising, Theresa Fisher directs all aspects relating to the look and feel of Carpet One stores as well as the branding of these stores and their exclusive products. Fisher’s innate sense of style and sense for what the customer wants makes her role vital in positioning CCA Retail Group brands to our customers.
In addition to her understanding of the customer and her vision, she is skilled in directing projects and turning great ideas into great stores. A graduate of New York University, Fisher comes to CCA Global Partners with over fifteen years of marketing and visual merchandising experience including experience with well-known brands such as Ralph Lauren and Timberland. Since joining CCA Global Partners in 1999, Fisher has introduced valuable programs and created strong branding around existing and new exclusive products.
Fisher is always seeking to make the customer experience one that will be remembered and talked about. Her efforts help to set our stores apart from the big-box retailers.
John Gilbert is President of Carpet One Floor & Home, a division of CCA Global Partners. Carpet One Floor & Home is an international buying cooperative made up of over 1000 independently owned and operated floor covering and home furnishings retailers.
Gilbert comes to Carpet One Floor & Home with extensive leadership experience with well-known national brands including Dunkin’ Donuts, TJX and Romano’s Macaroni Grill. Gilbert is a marketer by trade and has led many successful campaigns that have resulted in significant growth in sales and ROI.
As president of Carpet One Floor & Home, Gilbert’s results-driven methods will help drive the cooperative forward as technology continues to evolve, and the traditional retail environment is challenged. His ability to ignite growth within an organization combined with strong core values make him an ideal fit for the cooperative. Gilbert is excited to help drive more business and profit for the independent business owners of Carpet One Floor & Home.
Gilbert holds a degree in Creative Writing from the University of Maine – Orono and an MBA from the University of Louisville.
Gilbert is based out of Carpet One Floor & Home’s Manchester, NH office.
As Chief Operating Officer of Carpet One Floor & Home, Wheeler utilizes his keen understanding of the flooring industry to implement strategies to drive growth for Carpet One Floor & Home. Wheeler previously held the role of Vice President of Merchandising for Carpet One Floor & Home.
Prior to his positions with Carpet One Floor & Home, Wheeler served as the Executive Vice President for Avalon Carpet, Tile & Flooring in Cherry Hill, NJ. While at Avalon, he was instrumental in growing the company’s product assortment and significantly increasing their sales.
Before working with Avalon Carpet, Tile & Flooring, Wheeler served as President/Vice President of the Flooring America Franchise Division. He also worked for Mohawk Industries, Inc. as a Territory Manager and at floor covering retailer Sandler & Worth, Inc.
Wheeler has also earned the designation of Certified Flooring Executive (CFE) and has been a member of the World Floor Covering Association (WFCA) since 2002.
As Senior Vice President Brand Development and Visual Merchandising, Theresa Fisher directs all aspects relating to the look and feel of Carpet One stores as well as the branding of these stores and their exclusive products. Fisher’s innate sense of style and sense for what the customer wants makes her role vital in positioning CCA Retail Group brands to our customers.
In addition to her understanding of the customer and her vision, she is skilled in directing projects and turning great ideas into great stores. A graduate of New York University, Fisher comes to CCA Global Partners with over fifteen years of marketing and visual merchandising experience including experience with well-known brands such as Ralph Lauren and Timberland. Since joining CCA Global Partners in 1999, Fisher has introduced valuable programs and created strong branding around existing and new exclusive products.
Fisher is always seeking to make the customer experience one that will be remembered and talked about. Her efforts help to set our stores apart from the big-box retailers.
Baxter Freake is CCA Global’s Vice President of Retail Brands for Canada which comprises of Flooring Canada and Carpet One (Canada). As Vice President, Freake is responsible for the daily operations of the Canadian division of Carpet One Floor & Home and Flooring Canada reporting to the respected presidents who are based out of the Manchester NH office. His primary focus is on developing merchandising and marketing programs that are unique to the Canadian market. In addition, Freake works closely with vendors to ensure that the Canadian market receives the highest quality flooring products at competitive prices.
A certified floor covering inspector, Freake has worked in the floor covering industry for 38 years. He previously worked for Cohen’s Carpet One Floor & Home in Newfoundland and Labrador, for 20 years. Occupying several positions including sales, store manager, flooring distribution manager and flooring division manager. In 1996, Freake brought Cohen’s into the Carpet One Floor & Home family. In 2002, Freake left his position with Cohen’s Carpet One Floor & Home and took on the position of VP for Carpet One Floor and Home Canada.
Freake lives in Cambridge Ontario and works out of the Burlington Ontario office. With his wife Gloria, he is very involved with the local Salvation Army church and enjoys leisure time touring on their motorcycle and spending time at the lake on their sailboat.
Terri Daniels has over 25 years of experience with CCA Global Partners and currently acts as the Vice President of Public Relations, Social Media & Communications. She is passionate about helping family businesses grow and continuously searches for new ways to help members promote their business.
Throughout her time at the company, she has provided services in digital and traditional advertising, promotional and brand building campaigns, social and interactive media development, retail marketing, strategic communication analysis, cause-related marketing, brand management and public relations.
Frank started his career at CCA Global Partners 17 years ago with the University. Frank held three different roles over 8 years and was instrumental in the success of that department. His next role was as Director of Member Services and then Sr. Director of Member Services and Operations. Frank has been Vice President of Member Services and Operations for the last three years. He has 12 people reporting to him, 9 of which are the Regional Business Consultants (RBC’s) and 3 that make up the CCA Operations Department.
Frank also oversees the NEX<40 group for Carpet One where his intention has been to get the next generation of younger C1 members engaged so that they have the same passion for our C1 co-op their parents have today. It is now three years old and is made up of 200+ individuals making a name for themselves as the next generation.
Frank was the recipient of the 2018 and 2019 “Eileen Shapiro Award.” This award is given to a member of the Carpet One Floor and Home internal staff, who members feel has been the most helpful to them over the past year … a staff person who always goes above and beyond.
The entire Santaniello Family are devoted CCA folks. Frank’s wife Jennifer is a part of the Carpet One Visual Merchandising family. Frank and Jennifer have two children, a daughter, Hayden who was born in 2010 and a son, Jackson, who was born in 2013. The Santaniello’s reside in Hooksett, NH.
Baxter Freake is CCA Global’s Vice President of Retail Brands for Canada which comprises of Flooring Canada and Carpet One (Canada). As Vice President, Freake is responsible for the daily operations of the Canadian division of Carpet One Floor & Home and Flooring Canada reporting to the respected presidents who are based out of the Manchester NH office. His primary focus is on developing merchandising and marketing programs that are unique to the Canadian market. In addition, Freake works closely with vendors to ensure that the Canadian market receives the highest quality flooring products at competitive prices.
A certified floor covering inspector, Freake has worked in the floor covering industry for 38 years. He previously worked for Cohen’s Carpet One Floor & Home in Newfoundland and Labrador, for 20 years. Occupying several positions including sales, store manager, flooring distribution manager and flooring division manager. In 1996, Freake brought Cohen’s into the Carpet One Floor & Home family. In 2002, Freake left his position with Cohen’s Carpet One Floor & Home and took on the position of VP for Carpet One Floor and Home Canada.
Freake lives in Cambridge Ontario and works out of the Burlington Ontario office. With his wife Gloria, he is very involved with the local Salvation Army church and enjoys leisure time touring on their motorcycle and spending time at the lake on their sailboat.
Terri Daniels has over 25 years of experience with CCA Global Partners and currently acts as the Vice President of Public Relations, Social Media & Communications. She is passionate about helping family businesses grow and continuously searches for new ways to help members promote their business.
Throughout her time at the company, she has provided services in digital and traditional advertising, promotional and brand building campaigns, social and interactive media development, retail marketing, strategic communication analysis, cause-related marketing, brand management and public relations.
Frank started his career at CCA Global Partners 17 years ago with the University. Frank held three different roles over 8 years and was instrumental in the success of that department. His next role was as Director of Member Services and then Sr. Director of Member Services and Operations. Frank has been Vice President of Member Services and Operations for the last three years. He has 12 people reporting to him, 9 of which are the Regional Business Consultants (RBC’s) and 3 that make up the CCA Operations Department.
Frank also oversees the NEX<40 group for Carpet One where his intention has been to get the next generation of younger C1 members engaged so that they have the same passion for our C1 co-op their parents have today. It is now three years old and is made up of 200+ individuals making a name for themselves as the next generation.
Frank was the recipient of the 2018 and 2019 “Eileen Shapiro Award.” This award is given to a member of the Carpet One Floor and Home internal staff, who members feel has been the most helpful to them over the past year … a staff person who always goes above and beyond.
The entire Santaniello Family are devoted CCA folks. Frank’s wife Jennifer is a part of the Carpet One Visual Merchandising family. Frank and Jennifer have two children, a daughter, Hayden who was born in 2010 and a son, Jackson, who was born in 2013. The Santaniello’s reside in Hooksett, NH.
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